Your database plays a key role in determining the success or failure of your marketing efforts. An updated database with information on a wide list of elementary schools in Canada can help you answer these three important questions:
What Are You Selling?
Taking the time to identify the gaps in the industry and understanding the changes happening in the environment will eventually help you deliver a product that better suits the needs of students, teachers, and administrators. This, in turn, will drive your sales and profits. Furthermore, how are you going to position your product? Is it a solution to an existing problem? Will it increase the efficiency of teachers or increase student performance? Remember, the product should be a solution and not something that creates further problems.
Who Are You Selling To?
Depending on what you’re selling, you need to identify whether you’re selling to teachers, schools or districts as a whole. Once you’ve identified your consumers and customers, focus on how you can build long-term relationships with them. Use your database to get their information in order to personalize your communication. You can get them familiarized with who you are, your products and services, what you can do to make their lives easier and how you are different from your competitors.
