Every business now needs a database to stay competitive in this highly competitive education industry. But, are you asking the right questions when purchasing your database consisting of a list of elementary schools in Canada?
It’s highly recommended to do your research to make sure you’re getting the best service and the best data for your money. Here are FOUR questions to ask when purchasing your elementary school database.
Question 1: How Accurate Is the Data?
No matter where you purchase your data, you need to ensure that you’re purchasing high-quality accurate data. You will not only waste money purchasing the wrong data but your sales team will have inaccurate information while carrying out their sales activity. Accurate data means you can send your marketing campaigns to schools and teachers, knowing exactly who you’re sending it to, and knowing they’ll receive it.
Question 2: How often is the data updated?
When looking for a database, you don’t want one that’s barely updated throughout the year but claims to be accurate. Whether it’s a public or private elementary school, changes take place throughout the year – new schools open, staff change roles, and staff move to different schools. So, it’s important to make sure any changes are reflected in your data and that it’s as up to date as possible every time you use it.
